Coffee People Coffee People: Fahed Almaghrbi Fahed Almaghrbi, agricultural engineer and founder of Yemen-at-Coffee, Yemen. Four questions — everything the industry rarely stops to hear.
Coffee People Coffee People: Tasos Delichristos Tasos Delichristos, founder of The Underdog Coffee Roasters, Athens, Greece. Four questions — everything the industry rarely stops to hear.
Coffee People Coffee People: Dénes Rajmond Dénes Rajmond, coffee roaster, Munich, Germany. Four questions — everything the industry rarely stops to hear.
better Better Means: Be More Efficient Coffee people — you need to be efficient. It'll do you good. As long as you change your definition of efficiency first.
Coffee People Coffee People: Riddhima Sanan Riddhima Sanan, founder, Ball & Bean. Four questions — everything the industry rarely stops to hear.
Coffee People Coffee People: Matthew Deyn Matthew Deyn, production lead and co-founder of Fuente.Coffee, East Anglia, UK. Four questions — everything the industry rarely stops to hear.
Coffee People Coffee People: Kevin Bwire Kevin Bwire, Head of Coffee Production, Nairobi, Kenya. Four questions — everything the industry rarely stops to hear.
Coffee People Coffee People: Vasileia Fanarioti Vasileia Fanarioti, coffee professional, writer, and event producer, Greece. Four questions — everything the industry rarely stops to hear.
Better Means: The Authority You Didn't Choose Every industry has its gods. Coffee is no exception — and The Better Coffee is not interested in adding new ones.
Coffee People Coffee People: Julian Loayza Julian Loayza, coffee trainer, London, UK. Four questions — everything the industry rarely stops to hear.
Coffee People Coffee People: María Esther Thome-López María Esther Thome-López, coffee educator and roaster, Miami, Florida. Four questions — everything the industry rarely stops to hear.
Naming Power Better Means: Hear My Voice The coffee industry is silent. Not because it has nothing to say. Every one of us has the right to speak.
Coffee People Coffee People: Balkis Mejri Balkis Mejri, Food Science Engineer, Tunisia. Four questions — everything the industry rarely stops to hear.
Shared Knowledge Coffea stenophylla: Meet Coffee's Climate Challenger Coffea stenophylla tolerates higher temperatures than Arabica — and tastes remarkably similar. Could it be our answer to climate change?
Coffee People Coffee People: Viviana Andrea Martínez Victoria Viviana Andrea Martínez Victoria, third-generation coffee producer, Quindío, Colombia. Four questions — everything the industry rarely stops to hear.
Better Means: Protect the Unprotected We need a baristas' union. A roastery workers' collective. A pickers' federation for coffee cherry harvesters. An organization for dry mill workers. An association for warehouse staff and container packers. A movement for defect sorters.
better Coffee People: Gürcan Egeli Gürcan Egeli, Sales Engineer in the coffee roasting equipment industry, Türkiye. Four questions — everything the industry rarely stops to hear.
better Coffee People: Emma Markland Webster Emma Markland Webster, coffee educator, coach, and community builder, Aotearoa New Zealand. Four questions — everything the industry rarely stops to hear.
better Coffee People: Jakub Krystek Jakub Krystek, event curator and consultant, Prague, Czechia. Four questions — everything the industry rarely stops to hear.
Shared Knowledge Before the Roast: What Happens When You Wash Green Coffee A roaster in Osaka washes his green coffee before it goes into the drum. Not as a stunt — as a question. What he found in the water, and in the cup, might change how you think about what roasting actually starts with.
Coffee People Coffee People: Mutete Allan Muhamad Mutete Allan Muhamad, roaster and quality grader, Rwanda and DRC. Four questions — everything the industry rarely stops to hear.
better Better Means: Your "Just Enough" Is the Point You've probably seen this one on social media: someone asks another person — would you take a million dollars right now, knowing you won't wake up tomorrow morning? How would you answer?
better Better Means: Does Your Coffee Pay the Bills? We ask all the right questions: botanical variety, processing method, roast profile, aeropress recipe, water TDS. And we rarely ask the one that matters most — do the people who work with coffee earn enough to meet their basic needs?
Naming Power Reputation Concentration and a New Layer of Hierarchy. Become a Master of Specialty Coffee. The SCA announces "the highest qualification in coffee." Prestige is one thing — a monopoly on defining mastery is another.
Naming Power Better Means: Different Doesn't Mean Worse Discrimination in coffee isn't just a problem of bad individuals. It's a systemic function of the market. The division and segregation of coffee people is built into the structure of the system itself.