Coffee perceptual marketing

Service Description

Coffee Perceptual Marketing is a three-day workshop focused on marketing and public relations strategies within the coffee industry. This course is designed for individuals currently working in product development or those interested in pursuing a career in the coffee industry. Participants will learn how to design coffee packaging that is both visually appealing and effective in the marketplace. They will also gain skills in crafting a brand's narrative, articulating its vision and mission, and identifying its target customer base. Additionally, attendees will learn how to align marketing goals with company strategy and effectively communicate these strategies to senior management. If you have encountered these challenges and have sought solutions, this workshop is designed to provide you with the necessary tools and insights.During the workshop, you will gain a comprehensive understanding of your challenges from a scientific perspective and gain insight into the current trends in promoting coffee-related products.Whether you are a coffee roaster, a coffee shop, or a grower, this workshop will provide you with inspiration and systematic knowledge of marketing and PR. If you're looking to avoid ineffective marketing investments, enroll in the Coffee Perceptual Marketing course to gain a fresh perspective.