Well, if words like dignity, solidarity, and equality sound pretty to you, that’s great. For years, we’ve been fascinated by how everything gets divided into left and right. If striving for change and building a better world is considered left-wing, then fine — call it that. But we are here because the global coffee system is broken, and real people suffer daily from its injustices. We also know that throughout history, many societies and movements — sometimes labeled conservative, sometimes progressive — have shared the same hopes we do. Does that make us painfully right-wing for wanting to honor their ideas?

In the end, we put simple decency above any ideology, beyond an old dichotomy that divides people instead of helping them.

No. The Better Coffee is not owned, managed, or co-managed by a large corporation. It is a micro-company from Poland, with only one person formally working on it — though that may change one day, and we will let you know. Of course, this person is constantly supported by a group of experts and partners, and we have been building a fairly close-knit community for many years, but we don’t have a CEO — only equality. There are no hidden investors or suspicious shareholders. If you’re looking for a puppet master, you won’t find one here. The Better Coffee is an endeavour born out of refusal — the refusal to replicate the same old, profit-driven models of education and coffee trade that prioritize marketing illusions over human dignity. This alone clearly shows it’s not a corporation, right?

Then we have failed at the start — simple as that. The Better Coffee refuses to exist only as a decorative manifesto. If it ever stops being practical, alive, and able to shift real coffee systems, then it deserves to be criticized, abandoned, or reinvented. We welcome that challenge.

We do this for people like us — the poor, the hopeless, the exploited, and the rejected.

Of course, we wrote strong texts — texts full of dreams, critiques, new methods — but these are not posters to hang on the wall. They are tools, structures, provocations, designed to be used, tested, argued over, changed.

If you see only words, demand actions. If you see only actions, demand values. The Better Coffee is meant to hold both. That is why it is open, unfinished, and evolving: so it can stand in the real world, not just live in your head.

No. The Better Coffee is for anyone who wants to think — to question — to rebuild. Whether you consider yourself an activist, a pragmatist, a dreamer, or just someone tired of stale coffee systems, you are welcome here. You don’t have to wave a protest banner or recite Marx to belong.

The Better Coffee was born from a critique of capitalism’s worst habits, yes — but not out of naive illusions that another world will arrive overnight. It is about dignity, solidarity, and practical structures that protect people and land from exploitation, without requiring a perfect ideology or a membership card.

If you want to build a coffee world that rewards truth over marketing, human well-being over shareholder returns, and practical skill over trendy hype, you are in the right place. No matter your label.

Yes — people have completed these courses, and continue to do so. The Better Coffee Curriculum is built from real workshops, lectures, and experiments delivered many times before, in different countries, cultures, and languages. Some sessions or exercises have been run once, some ten times, some forty times, both online and face-to-face. We know what works because we’ve tested it, adapted it, and learned from participants again and again.

This isn’t a paper product — it is a living system. It will grow with you, challenge you, and help you think, connect, and act more confidently in coffee’s complicated world. If you want honest, practical learning grounded in reality, yes — it works.

Then you have every right to think that. The Better Coffee does not ask for blind faith or obedience. It invites critique, suspicion, even doubt — because that is the only way it can stay honest, alive, and useful.

If you think this is nonsense, tell us why. Show us where we fail. Challenge the ideas, the structure, the outcomes. We would rather be torn apart and rebuilt with real feedback than live as an echo chamber, selling illusions.

After all, a project that cannot survive hard questions probably deserves to collapse. That is precisely why The Better Coffee welcomes yours.

Yes, hoping that before it finally comes out, the paradigm will shift to one where you can get better coffee without having to pay for it, and GTA 6 will also come to your console without having to connect your credit card. Then we’ll play together!

No. The Better Coffee is not a cult, and it is not a scam. It is an open, evolving system that anyone can examine, question, even help reshape. We do not demand loyalty, we do not use secret membership fees, and we do not promise magic formulas.

You can leave anytime, you can criticize anytime, you can join anytime. There are no hidden contracts or backroom investors. The Better Coffee is built transparently, published publicly, and tested by people in the real world — not behind closed doors.

If someone tries to sell you the dream of “perfect coffee” without any challenges or discussion, then that is more like a cult. Sometimes you encounter situations where you have to blindly accept changing rules and believe they make sense. We do the exact opposite: we shatter illusions, question ourselves, and remain radically open. It is the complete opposite of deception.

There are two ways — free options for training or receiving document files, and support through our Pay-It-Forward program.

In the first case, yes, you can really register for free. There is no catch — except that you allow us to send you emails in our mailing list, but we don’t spam you. However, we sometimes ask for support, either one-time or monthly, through Ko-fi.com. Don’t feel obligated.

Pay-It-Forward at The Better Coffee exists because we believe education should be accessible to everyone, regardless of their financial situation. If you can’t pay, you can still join, learn, and participate.

However, free access comes with responsibility. We expect those who take advantage of free access to give back in whatever way they can — by sharing their knowledge, supporting others, or contributing their time and effort to the community. They give back to the world what they have received. This is not charity; it is solidarity.

The system is based on mutual support, not hidden fees or marketing gimmicks. What’s free is free. And what’s paid? If you can pay, please do. If you can pay more so that others can use it and we don’t have to be the only ones helping, please do! If you can’t, write to Pay-It-Forward, and we’ll find a solution.

We like minimalism in Nordic colors.

But seriously, it’s like this because The Better Coffee is all about clarity, not distraction. We want you to focus on ideas, questions, and knowledge — not flashy tricks or over-the-top design. The white, minimalist layout reflects our commitment to transparency and accessibility.

It’s a conscious choice to create a calm, spacious environment where everyone can engage with complex topics without feeling overwhelmed. This design is stripped of unnecessary elements to reveal what’s most important — just like our approach to coffee, education, and ethics.

We’re not here to dazzle with superficial style. We’re here to build a lasting system based on radical honesty and human dignity. The look of our website is the first step in that direction.

If you are a web developer, please don’t waste your time offering us changes — unless you want to start The Place IT and offer your aid to others.

We are inspired by those who have the courage to question the status quo: farmers defending their land and dignity, coffee roasters who quit their “junk jobs,” baristas who infect others with their passion for truly sustainable coffee and are then rejected themselves. We know hundreds, thousands of such stories. There are millions of coffee people who must accept exploitation.

But we are also inspired by thinkers such as Slavoj Žižek and Edward Abramowski, who uncover hidden power structures, and by communities that practice solidarity instead of competition.

We are also inspired by the fact that, in our lifetime—and we are still young—we have already seen paradigms collapse or transform.

I, for example, was born in the “communist” Eastern Bloc, behind the Iron Curtain. Admittedly, I was a baby when it fell, but… it collapsed.

Capitalism is also changing, and we are inspired by contemporary theorists of capitalism—or post-capitalism, sometimes called oligarchism.

And since history is happening before our very eyes, new inspirations may appear even today.

Because trust is earned, not given — and The Better Coffee doesn’t ask you to take our word for it. We invite you to look critically at what we teach, how we act, and who we include.

Our knowledge is built on years of real-world experience — from farmers in the fields, to roasters in small communities, to educators challenging the status quo. We don’t hide behind marketing spin or corporate interests.

We make our sources, methods, and decisions transparent. We welcome scrutiny, debate, and correction. If we ever lose your trust, we expect to be held accountable — publicly and honestly.

The Better Coffee isn’t about authority or expertise for its own sake. It’s about building a shared commitment to dignity, truth, and justice in coffee. Trust comes through that ongoing work, not from empty promises or flashy claims.

Look, test, question — then decide for yourself. That’s how trust grows here.

We reject the echo of our own words — but yes, we start with those who already see the cracks in the current system. We developed all of this together.

However, on our blog, we mainly write to those who don’t see it. We show the cracks, the holes in the whole system, but also stories about those who are doing things differently to inspire you.

But The Better Coffee aims to challenge institutions, reach new audiences, and change actual practices on farms, in roasters, cafés, and markets around the world. That’s why we’ve developed practical documents for every rung of our ladder — for those at the bottom, of course, but also for those at the top.

Influencing others is difficult and slow, but we are in this for the long haul — not to preach, but to act, build bridges, and invite everyone who wants a better world of coffee. This is not a club; it is a movement that grows through real relationships and constant criticism.

Absolutely. The Better Coffee is built on principles of equality and accessibility, not barriers. Language should never be a gatekeeper to learning, dialogue, or participation.

That’s why we created the Coffee Rosetta — a multilingual system designed to bring the same messages, values, and invitations to as many languages as possible. We continuously expand this Rosetta to include more voices and cultures.

Whether you speak English, Spanish, Polish, or any of the 30+ languages in our Rosetta, you belong here. Our community is global, diverse, and committed to breaking down walls — linguistic and otherwise.

During online courses, we provide simultaneous translation into multiple languages using Zoom’s interpretation feature (which currently supports up to 20 languages). This ensures that language differences do not limit participation or understanding.

Additionally, browsers like Google Chrome can automatically translate our website into many languages, helping you navigate and understand the content even if English is not your first language.

If you find yourself struggling with English, don’t hesitate to reach out. We support learners in their native languages whenever we can, and we’re building pathways to make The Better Coffee truly universal.

Language is a bridge, not a barrier. Join us — no matter your tongue.

The Better Coffee is a framework, not a dogma. It encourages asking questions, expressing doubts, and presenting different points of view — precisely because rigid ideologies divide people.

We don’t demand purity or total agreement. Instead, we focus on shared values: dignity, equality, and freedom from exploitation. Disagreement is part of growth, not a reason to close doors.

You know, it’s difficult to partially respect people’s dignity and partially trample on it, to be equal here but not there, and so on. But once you take even a small step toward recognizing such values, we congratulate you and help you implement some of the principles in your commercial activities, for example. In a few years, maybe more. These are processes, not magic.

This openness is both our strength and our challenge, requiring constant self-reflection and humility — but it is the only way to avoid becoming what we criticize.

No, we don’t do competitions. The Better Coffee rejects zero-sum games that pit people and communities against each other. Instead, we foster cooperation, shared learning, and mutual support. Our goal is collective uplift, not individual victory.

Because the system’s ‘good’ is often built on hidden harms: exploitation, environmental destruction, and silenced voices. Good coffee at whose cost?

If we settle for crumbs while the loaf is hoarded, we enable injustice. The Better Coffee challenges not because it hates coffee but because it loves what coffee can truly be — fair, sustainable, and dignified for all.

Not in the traditional sense. We focus on living education and community action rather than static displays. However, we do host gatherings, workshops, and events where ideas, practices, and stories are shared dynamically — a kind of ongoing, participatory exhibition of better coffee in action.

We also plan summits for The Places, Bloggers, and Trainers, possibly starting in the fall of 2026.

Absolutely. This FAQ is crafted to challenge, inspire, and be brutally honest — just like The Better Coffee itself. It’s meant to disrupt complacency, break illusions, and invite radical reflection. Being legendary isn’t a side effect; it’s the whole point.

We are challenging the status quo, but let’s not be hypocritical — we are still as entrenched in this system as everyone else. We do not plan to survive without funding — in fact, we earn money and attract investors and sponsors who are interested in change, supporting coffee workers, and protecting the environment.

We use social media, coffee equipment from large companies, and we train on it. We are not detached from the system; we operate within it, caring first and foremost about the values it denies.

We practice capitalism with a human face, knowing it is a disease that maybe can be treated — but it is better to wait for its eventual demise.