Because the formulas aren’t working.
Most coffee education teaches you how to do — not how to think.
They give you answers before you’ve had time to ask the right questions.
They charge more for higher levels. They teach you how to earn titles.
And somehow, the industry stays the same.
Or worse — they introduce concessionary changes without ever asking.
You wake up one day and the rules have shifted. Again.
We do things differently.
What Makes The Better Coffee Curriculum… Better?
You’ve probably seen education that costs more the longer you stay.
That teaches tasting like it’s a talent, and grading like it’s gospel.
That repeats the same formula, just with fancier slides.
We chose a different path.
Support, Trust,
and Growth
The Better Coffee Curriculum is still young.
We have first trainers. Few courses in each country. Limited resources.
But it’s working. People learn more. They stay longer. They start teaching others.
What we need now is support. Spaces to host training. Time to prepare. Trust to begin. Sponsor a session. Translate a course. Become a trainer.
Or just tell someone this exists.
Explore Red Ink Coffee to learn more.