About the course
Coffee Perceptual Marketing is a three-day workshop focused on marketing and public relations strategies within the coffee industry. This course is designed for individuals currently working in product development or those interested in pursuing a career in the coffee industry.
Participants will learn how to design coffee packaging that is both visually appealing and effective in the marketplace. They will also gain skills in crafting a brand's narrative, articulating its vision and mission, and identifying its target customer base. Additionally, attendees will learn how to align marketing goals with company strategy and effectively communicate these strategies to senior management.
If you have encountered these challenges and have sought solutions, this workshop is designed to provide you with the necessary tools and insights.During the workshop, you will gain a comprehensive understanding of your challenges from a scientific perspective and gain insight into the current trends in promoting coffee-related products.Whether you are a coffee roaster, a coffee shop, or a grower, this workshop will provide you with inspiration and systematic knowledge of marketing and PR.
If you're looking to avoid ineffective marketing investments, enroll in the Coffee Perceptual Marketing course to gain a fresh perspective.
Objectives of the Coffee perceptual marketing workshop
01.
Learning about current trends
02.
Scientific research about coffee marketing
03.
Getting to know consumers better
04.
PR knowledge and tools
05.
Effective implementation of products
I'm thrilled to say that I've worked on dozens of incredible coffee, cultural, and political projects and products, both independently and in teams, and have successfully launched them all. My passion for coffee has been a driving force in my career, but what's even more exciting is the world of personal brands. I'm fascinated by the potential they hold and the opportunities they create.
Krzysztof Blinkiewicz
Turn a product into a brand
There is a fundamental difference between a product that in the eyes of the consumer is no different from competing choices, and a brand that speaks for itself and sweeps the competition off the board.
Save on production
Discover effective strategies for engaging customers with your products while avoiding unnecessary expenses. These expenses might otherwise be allocated to bonuses for suppliers, employees, or other stakeholders.
Plan strategies
Learn how easy it is to manage yourself or with your team to plan effective company marketing activities linked to business strategy.
Save money on marketing
Do you really need all those sponsored posts and expensive booths at trade shows to sell someone a Brazilian Santos under an espresso or a Guji in a white valve packet with a sticker from a print shop?