Discover the new standard of coffee and embark on the path to the next paradigm.
 
The current paradigm of the coffee market is collapsing. It's not the only one, the whole world is changing in ways we can't predict. We need to pay attention to what this means for us.
 
Wake up!
 
We need to shake things up—it's time to stop living out a dream that  has turned into a nightmare! Let's take action and start dreaming of a new reality. We must prepare ourselves for the future and become the change we wish to see. Transform into harbingers of a new paradigm.
 
Coffee for the people
 
In this White Paper, we often share the belief that everyone deserves to have their human rights respected. This includes everyone involved in the coffee profession, as well as everyone else in the world.
 
The Bette Coffee White Paper
 
In The Better Coffee White Paper, the first document in The Places series, we introduce the basic principles of a new standard of quality and cooperation for the entire coffee production and supply chain.

This comprehensive 40-page document clearly and accessibly outlines the problems of the current coffee market and the associated values. It introduces specific solutions and systems: the quality of green and roasted coffee, the “Multi-stage ranking method” and programs for the eight main areas of coffee work. 
 
It is a must-read for owners and employees of coffee plantations and fermentation stations, mills, exporters, importers, coffee roasters, cafes, and those working in coffee education and research. It is also a document aimed at anyone interested, as the topics it covers are not only relevant to the coffee market, but to markets and society in general.
 
Must have!
 
If you work with coffee, this is a must-read for you. Not only because it deals with a problem that affects you, and you may not even be aware of it. It is also a collection of concrete solutions aimed at collectively breaking the deadlock and creating a new, fairer reality. 
 
If you are just entering the world of coffee, you can start without acquiring harmful and inefficient habits. And if coffee is just your passion, learn more about it by getting a new perspective. 
 
It is a digital product. Buy and read on your computer, smartphone or e-reader.