The Better Coffee Blueprint

About This Course

Duration: 90 minutes · Live online Format: Interactive lecture + discussion The Better Coffee Blueprint is a clear, focused introduction to the full The Better Coffee system — designed for people who work with coffee and feel that something in the system no longer makes sense. This is not a tasting class. Not a motivational talk. And not a promise of quick fixes. It is a 90-minute guided walk through how coffee actually works today — economically, culturally, politically — and how it could work differently. During the session, we unpack: why the current coffee paradigm keeps reproducing inequality and burnout, how “quality,” “value,” and “taste” became disconnected from people and land, and what structural alternatives already exist — not as theory, but as practice. You’ll be introduced to the full Better Coffee ecosystem: The Better Coffee Standard and its core values, The Places as real-world nodes of action, The Ranking Method (TRM) as a new way to evaluate coffee beyond points, education pathways, licensing, and Pay-It-Forward access. The Blueprint doesn’t ask you to believe in anything. It helps you see the system clearly, name its contradictions, and understand where you might fit — as a worker, educator, buyer, producer, or organizer. We don’t teach you to worship coffee. We teach you to understand it as a living system — made of land, labor, money, power, memory, and care. What this session is: A structured, 90-minute live online lecture; Clear language, no jargon, no insider games; Space for questions, reflection, and disagreement; A shared starting point — not a closed ideology. Who it’s for: Coffee professionals across the chain; Educators, organizers, and researchers; People considering joining The Places; Anyone tired of pretending the current system is “the best we can do” If you’ve ever felt that coffee could be better — but didn’t know where to begin — this is the place to start. Not with perfection. With clarity. We write the next chapter together — one conversation at a time.