The Better Coffee Blueprint

About This Course

The Better Coffee Blueprint is your invitation to a radical redesign of coffee — and the systems that hold it hostage. This isn’t another flavor class. It is a deep, collective investigation into why our current coffee paradigm keeps failing people and the planet, and how we can build something better together. Through a carefully crafted 10-part lecture arc, you will explore how paradigms form, collapse, and mutate — from capitalism to specialty coffee — and why taste, value, and quality have been captured by systems that reproduce harm. We connect you to The Better Coffee’s full ecosystem: The Standard, The Curriculum, The Places, Pay-It-Forward access, licensing, and the multi-stage evaluation of value. You will learn how shared power, structural dignity, and transparent frameworks can transform coffee from a hierarchy to a collaboration. We don’t teach you to worship coffee. We teach you to understand it as a living system — made of land, people, money, memories, and hopes. We help you question what has been hidden, expose what has been polished into marketing hype, and reclaim taste as a tool of solidarity and repair. 👉 Course Formats & Pricing Online (5–6 hours): Free access. Includes a structured trainer presentation, live microphone participation, simultaneous translation, visual resources, and two short breaks. You are encouraged to ask, reflect, challenge, and think forward. Lecture (75–90 minutes): Often offered free at exhibitions, co-ops, or cafés — check our calendar for upcoming events and join live. If you’ve ever felt something was broken — in coffee, in business, in yourself — this is where we start writing a new paradigm, in red ink, together.